Would you like to use Instagram more professionally, buy Instagram Likes, or increase the perceived value of your work on the social network?
Using Instagram to your advantage is essential for a profitable dental practice or clinic. However, more than simply posting a lot of content is required. You need to approach the social network strategically.
First, there is the option of paid traffic, but we will not go into this topic in this article. You can invest in ads to buy Instagram Likes when you already have a budget for marketing and want to learn how to create ads in practice, or you already have a professional or company to help you.
If you don’t have time to learn how to create ads, don’t have the budget for it, and want to grow organically on Instagram, check out the tips below!
Lives in partnership with other people
Going live with someone else is a great way to reach an audience that doesn’t follow you yet. If what you say during the livestream catches people’s attention, they will click on your profile to learn more and possibly follow you.
You can partner with different professionals who are related to your field, such as people in the aesthetics field, nutrition, dermatologists, visage and personal image professionals, etc.
Take the initiative and invite people you already know and have had contact with for the first time. Don’t forget to spread the word about the live broadcast, whether in stories, on your feed, in your WhatsApp groups, or by text message to your patients.
Videos on Reels
Creating videos on Reels is a way to appear more in people’s feeds, as the Instagram algorithm is prioritizing this format. It’s also a way to appear in the Explore tab and impact people who don’t yet follow your profile.
You can create Reels with myths and truths about dentistry, practical oral health tips, behind-the-scenes content about the office, before and after images when this is allowed, etc.
Shareable content
Encourage people to share your posts on their stories, tag friends, and send the link to your post to groups. One way to do this is by giving helpful tips: give tips on brushing your teeth, talk about ways to keep your teeth white, and recommend foods that are good for your oral health. Other types of shareable content include quotes and memes.
Engage with other profiles
Take a few minutes each day to make your presence known on other profiles. Comment on other people’s posts, especially those potential partners mentioned in the section about live broadcasts.
Show that you are interested in other people’s content so that you are an interesting person in their eyes. Social media is about relationships!
Networking groups
Nowadays, with the internet, there are several groups where you can interact with other people. Join groups with other dentists, health professionals, or even entrepreneurs in general.
The more you participate in events, stay active in groups, and appear in live streams and meetings, the more you connect and the more you Buy Instagram Followers. And to have a successful practice, it’s not enough to attract patients. You need to maintain a good relationship with them and manage your business very well.
Know who you want to attract
Another essential point in terms of Instagram planning for dentists is defining who your target audience is.
The more specific and detailed you are in this part, the greater the chances of creating truly relevant content that helps you achieve your goals.
Think about several characteristics of the people you serve or want to serve, such as location, age range, income, profession, lifestyle, main pains or problems, treatments they seek most, most common questions, languages they use, ways of consuming content they prefer (videos, texts or images), times and days of the week they use Instagram, etc.
Please note that we are not just talking about economic or geographic characteristics, but mainly behavioral ones. These are the ones that will guide the subject to be addressed in your posts, the type of post you will make, and when it will be published, among other points.
Let’s say you see a lot of people who are afraid of the dentist. You can create an exclusive series showing how to overcome this problem and even the differences in your office to serve these people, such as a chair that provides massage, special attention, and needle-free anesthesia, among others.
You will go straight to the patient’s pain – which often causes them to end up not scheduling an appointment with you.
